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A weekly blog to enlighten, encourage and equip Christian business leaders to lead their business using Biblical Business Principles.

Biblical Business Principles – Last week we looked at Marketing from the Business By the Book Workshop. Does your marketing rely on simple truths about your products or services? How narrow is the gap between what your enterprise promises and what is delivered?

This week we will continue reviewing Marketing from the Business By the Book Workshop.

One of the statements on Marketing in the Workshop is that every honest decision strengthens our faith in the living God and helps us grow into a closer relationship with Christ. Honest decisions also strengthen our relationships with customers, employees, and suppliers.

For we walk by faith, not by sight. 2 Corinthians 5:7 ESV
Many honest decisions require faith, while sight might cause us to look to dishonest ways.

How do we define honesty in Marketing? We can begin with our various laws, then trade ethics, then company values, and then the highest standard, God’s Biblical Principles. Something might be lawful but not ethical. Company values might be stricter than trade ethics. Ultimately Biblical Business Principles supersede all. But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, self-control; against such things there is no law. Galatians 5:22-23 ESV

For the commandments against adultery and murder and stealing and coveting — and any other commandment — are all summed up in this one commandment: “Love your neighbor as yourself.” Love does no wrong to anyone, so love satisfies all of God’s requirements. Romans 13:9-10 NLT Do your Marketing policies and procedures demonstrate to the world your Christlike love?

Do you lead the way in honesty? As a Christ follower it is not enough to simply tell the truth when someone knows enough to ask the right questions. Honesty in marketing includes taking the initiative to assure customers don’t have false expectations about your products or services.

I recently read an article on Jim Tressel, former Coach of Ohio State. He was identified as a Christian who has been upfront about his faith. In the sideline picture he even has a WWJD bracelet on! But, he was fired for not being honest with the NCAA. How do you resist the temptation be less than completely honest in marketing so you will win in business?

Have you made a covenant with God to always follow Biblical Business Principles in Marketing and every other area of your enterprise? The following principles are critical to remember: 1. God is more interested in our character than our comfort; 2. We will be tested with challenging circumstances that test our commitment; 3. God is the One who ultimately provides for and prospers us; 4. Our responsibility is to conduct business faithfully in ways that please the Lord, trusting Him with the outcomes.

Bit of Wisdom
Wealth from get-rich-quick schemes quickly disappears; wealth from hard work grows. Proverbs 13:11 NLT

Forums Ministry News
The Business Leadership Forum MP3 recording with Bob Lawless sharing his experiences in applying Biblical Business Principles is available at
Business By the Book Workshops are an excellent way to learn and review Biblical Business Principles. To view a promotional video, go to
Consider hosting a Business by the Book Workshop at your company or church? For more information email
BBB Groups help graduates of Business By the Book Workshops and Seminars apply Biblical Business Principles. For more information contact
Forums Groups help one-another solve difficult business issues using Biblical Business Principles through prayer, counsel, support, and accountability in a confidential environment. For additional information go to If you’re interested in exploring joining a Forum Group, or know someone who might be interested, email or

The Forums Ministry includes Business by The Book Workshops, BBB Groups, Forum Groups and the Business Leadership Forum. See For more information email or

Paul Lantz
CBMC Forums
Office & Cell 443-248-0377