CBMC Forums Focus: A weekly blog to enlighten, encourage and equip Christian business leaders to lead in business using Biblical Business Principles.
Biblical Business Principle
Last week we focused on Closing a Sale – KNOW THE PRODUCT THROUGHLY. As you present your products / services, ideas, and the Gospel, are you knowledgeable about what you’re presenting?
This week we will again focus on Closing a Sale stimulated by Section 4 of the book Jesus in the 9 – 5, by Dennis E. Hensley, PhD.
MASTER MORE THAN ONE SALES APPROACH
Do you make the same presentation all the time, or do you tailor your presentation to the needs of the customer?
For customers who like to talk the Q & A approach is best. Ask questions to help the customer clarify his or her need and see how your solution can help.
For customers who don’t like to talk a demonstration is more effective. If possible, let the customer try it out.
For some customers a comparison / contrast approach is used to help them see how what you’re presenting is best.
What other approaches do you use in your presentations?
Did Jesus use the same approach for all people? He presented to crowds of thousands, and He presented to individuals. He asked questions to lead Nicodemus in his thinking. He debated the leaders of the day challenging their assumptions. He discussed points of reference from Scripture. He used comparison / contrast techniques, object lessons and stories (parables). The most quoted phrase of all time came from His presentation to Nicodemus – For God so loved the world that he gave his only Son, so that everyone who believes in him will not perish but have eternal life. John 3:16 NLT
As you read the Gospels, observe how Jesus varied His presentation to make it as easy as possible for the people to grasp what He was presenting. As you observe, challenge yourself to broaden your approaches. CBMC Coach Training is an excellent means to learn and apply how to ask questions to help people reach conclusions.
In presenting Jesus Christ as Savior and Lord do you vary your technique?
Bit of Wisdom
The purpose in a man’s heart is like deep water, but a man of understanding will draw it out. Proverbs 20:5 ESV
Chick-fil-A Leadercast, Friday May 9th, 2014
A book, Jesus In The 9 to 5 – Facing The Challenges of Today’s Business World by Dennis E. Hensley, addresses what it might look like if Jesus ran a company in 2014.
Business By the Book Workshops are an excellent way to learn and review Biblical Business Principles. Have you hosted a Business by the Book Workshop at your company or church?
BBB Groups help graduates of Business By the Book Workshops and Seminars apply Biblical Business Principles.
Forums Groups help one-another resolve difficult business issues using Biblical Business Principles through prayer, counsel, support, and accountability in a confidential closed group environment.
Business Leadership Forums are periodic events where business leaders share how applying Biblical Business Principles has impacted their business.
Paul Lantz, CBMC